NTRA Launches New National Safety Campaign

The campaign and website are designed to be a continuing, long-term resource for the public as the racing industry furthers its investment in programs and resources to help reduce injury risk and enhance the safety of its athletes.

“Safety Runs First will be a key part of our sport’s commitment to transparency and accountability as we continue to strive for ways to create the safest environment possible for racing,” said Tom Rooney, NTRA President and CEO. “This is an evolution of a program the NTRA launched last fall but with substantial additional reach and resources, thanks to NTRA member organizations.”

“From uniformity in our rules, strengthened veterinary protocols, and the use of new technologies, data and AI, Thoroughbred racing is making significant strides in safeguarding the welfare of our horses,” said Shannon Arvin, Chair of NTRA Board and President & CEO of Keeneland Association. “Safety Runs First provides the platform to share this exciting forward progress with our fans and the general public.”

Produced by creative communications agency CTP, the initial promotional campaign will coincide with the 2024 Triple Crown series of races and then continue through the summer and fall. It will launch with national and regional broadcast, digital, social media, and radio advertising.

About Safety Runs First

Safety Runs First is a national campaign to highlight the major safety reforms and investments taking place across the industry. These include new uniform, national rules under the Horseracing Integrity and Safety Authority (HISA), investments in emerging technologies to improve equine safety and welfare, new veterinary and track surface protocols, advanced data analysis, and other measures. Funding for Safety Runs First was provided by the National Thoroughbred Racing Association (NTRA) and its members. To learn more about Safety Runs First, visit safetyrunsfirst.com.

About the National Thoroughbred Racing Association (NTRA)

The NTRA, based in Lexington, KY and Washington, D.C., is a broad-based coalition of more than 100 horse racing interests and thousands of individual stakeholders consisting of horseplayers, racetrack operators, owners, breeders, trainers, and affiliated horse racing associations, charged with increasing the popularity, welfare, and integrity of Thoroughbred racing.